The Global Alliance for the Measurement of Media Audiences (GAMMA) is comprised of four currency-grade audience measurement bodies, namely BARC (India), Médiamétrie (France), Numeris (Canada) and Video Research (Japan). Together, they have formed an international alliance to chart a course for the future of video audience measurement.
Through the creation of GAMMA, individual members will leverage their collective knowledge and expertise to advance audience measurement solutions in their home country as well as across the wider global marketplace. GAMMA intends to act as a key conduit towards a more consistent, transparent, standardized and interoperable audience measurement system. The four founding nations collectively account for a total population of more than 1.5 billion and represent a combined advertising spend of USD 78 billion.
Broadcast Audience Research Council (BARC) India,
Broadcast Audience Research Council (BARC) India is a Joint Industry Company founded by stakeholder bodies that represent Broadcasters, Advertisers, and Advertising and Media Agencies. Built upon a robust and future-ready technology backbone, BARC India owns and manages a transparent, accurate, and inclusive TV audience measurement system. Apart from the currency products to the TV industry, BARC India also provides a suite of Insight products designed for Broadcasters, Advertisers and Agencies. The Big Data and Insights generated by BARC India powers efficient media spends and content decisions in a highly dynamic and growing television sector. Winner of numerous awards for its technology, innovation and Human Resource practices, the company has grown substantially since its inception.
The French industry leader in media research, Médiamétrie monitors, measures and analyses audience behaviour and market trends, and fosters the emergence of a reference for Media Data in France. Created in 1985, Médiamétrie is expanding its activities in television, radio, Internet (computers, mobile phones and tablets), cinema and the cross-media sector in France and abroad. Médiamétrie achieved a turnover of €102.7 million in 2018.
Numeris is Canada's most trusted and authoritative source for broadcast measurement and consumer behavior data, as well as the industry-leading intelligence provider to broadcasters, advertisers and agencies. As an integral member of the Canadian broadcast and advertising industry, Numeris employs rigorous methodologies to provide broadcasters, agencies, advertisers and other professionals with essential audience insights, and have long been recognized for providing the gold standard in audience intelligence.
In 1962, the same year that television came of age in Japan, Video Research Ltd. was established as a company specializing in TV audience ratings research. VR has helped marketers beat the competition and successfully tap this huge potential by providing them with the Edge of Information. VR is Japan's leading marketing and media research company, offering a comprehensive menu of services ranging from authoritative media research to syndicated and custom consumer marketing research. Their media audience ratings research continues to set the standard for the industry and is relied on by virtually every major media company, advertising agency and advertiser in Japan.